it's always good to have multiple sources of NEW Leads for you firm, right?
Especially since Leads 'lead' to Clients.
Relying on just one source of leads is dangerous and you never know when a
source, whether it's a person who refers to you or an advertisement that
stops working, goes away suddenly.
That said, I think I've found a new lead source with a lot of potential
for you. And I just completed an overview video on it (35 minutes) that
explains WHY you should sign up (it's Free to start), HOW it works along
with how you can STAND OUT from your competition.
Here is the link to the training video:
Also I should mention this program will generate Leads for your ACCOUNTING
business as well as your FINANCIAL SERVICES business if you also do that as
a IAR, CFP, etc. I only cover the Accounting side but the mechanics are the
same for Financial Services.
As is the case for most of the online platforms that you can use to generate
leads for yourself, Social Proof is a KEY Ranking & Display criteria
that you can use to catapult yourself to the top of the list.
In the video I explain this, reinforcing an
from last month on
the same topic. I can't emphasize enough how important this Marketing
PRINCIPLE is and that you should USE IT in this and any other competitive
Most of your competition is unaware of, ignorant to and oblivious how the
Principle of Social Proof works and that's your ADVANTAGE in your local
market, but only if you're IMPLEMENTING IT like the Growth of your business
depends on (which it does)!
In the video I walk through a technique to Leverage REVIEWS & turn them
into RECOMMENDATIONS. I reference an email script or template
that you copy & paste - here it is:
I wanted to ask you a favor and see if you would Recommend me on my
If that's okay & to make it simple for you, although I don't want to
tell you want to say, below is your Google Review that you posted
online a while back:
<past Google Review here>
If you'd like you can just copy-and-paste your Google Review as your
Thanks in advance for the Recommendation! If you have any questions or
comments, please let me know. [your name]
As always after you watch the video if you have questions just call or email