years ago a famous restaurant 'reviewer' could make or break the opening of
a new restaurant with a good or bad review. Zagat's became influential in
New York when it started surveying what we might call 'foodies' today,
people who ate out 2-3 times a week regularly, and publishing these
Four decades later Reviews of all
restaurants, companies, products and services (a form of Social Proof)
are the layman's guide to quickly choosing or making a decision to buy in
any market with many competitors or options to choose from.
For entrepreneurs who run local businesses today, having positive 4 to 5
star reviews on our local listings on online browsers & websites like Google,
Facebook, Yelp, Linkedin, Angie's List & the BBB can help drive online
traffic, phone calls and sales into our companies much like the biggest
yellow pages phone book display advertisement might have done 30 or more
This is why as we get started building and creating your Marketing System,
if you don't already have an overwhelming number of positive online reviews,
we will start by establishing and using a Google Local Business account to
ask your clients for reviews.
If you're not familiar with the process, don't worry, it is not complicated
but it does take some time and effort on your part. And I will create Tools
and Systems for your that will automate the process so it is not entirely
WHY REVIEWS?: Now you might ask WHY do I want Google (and other
online ) Reviews? Here's why - a true story. Last tax season a CPA client of
mine who has been accumulating 5-STAR Google Reviews set a goal of getting
30 new tax clients for the tax season. He's runs a small firm, himself and
4-5 other staff. By mid February he had already passed the 30 new client
goal and was up to 40+. By the end of March he had 75 new tax clients and
stopped taking new ones unless they would do an extension.
How & why did these new clients find & pick this CPA? Well he had
48 (forty eight) 5-Star Google Reviews on his
Google Business listing for his city (he has even more now) so
when someone searched for the word CPA or Accountant, his name popped up at
the TOP of the Google Maps/Local 3-Pack listing. And since his competition
didn't have any or near as many reviews as my client, it was easy for the
person looking for a tax preparer to click and pick up the phone and call
his office for an appointment.
FREE ADVERTISING: Seriously, you'd have to spend tens of thousands of
dollars in advertising, online, in print or broadcast media to get those
types of results. But if you know the SECRETS of how Reviews influence
people AND how Google REWARDS you for these Reviews with FREE SEARCH TRAFFIC
(along with other online review platforms), you have a real competitive edge
over your competition.
So as I've mentioned before, make sure you fill out and get your
Inventory Worksheet back to me (if you have not done so already) so we
can get started asking for and collecting Reviews for you.