[fname], last week you requested and I sent you my free report on the 9 Strategies & Tools to Attract NEW Accounting Leads and Clients to Your Firm.

 

If you missed the report or forgot it already, the download links are at the bottom of this email.

 

One of the tools is using a FOLLOW UP SERIES of emails to help the person who requested the report (in this case you) get the most benefit out of what you gave them.

 

And that is what we are going to do today.  Go back to Strategy/Tool #1 on:

 

Focus On Your CLIENTS Problems, NOT You, Your Firm Credentials or Your Staff. Why? Because...

 

The gist of this strategy is that most if not all accountants tend to look & sound alike, especially online on their websites and in any advertising, print or otherwise.

 

If you are going to go out and attract NEW CLIENTS then to do that more effectively, you need to be DIFFERENT - stand out from the crowd and one way to do that is to CHANGE your advertising to focus on THEIR PROBLEMS or CONCERNS with accounting or bookkeeping issues.

 

This report is a good example of this strategy.  When you went to my website I did not have any information about me, how good or experienced I am.  I just offered you a report on how to potentially fix a problem of yours and most other accountants - How to Attract New Leads & Clients to your Practice.  See, it works, regardless of what business you are in.

 

Anyway for more detail on this just go to my report you downloaded and read page 2.

 

There are 2 ways to download the report.  First is to go online at:

http://www.mynewcpa.com/thanks-report-9sr.html

 

There is a link on the page you can click on.  Or the direct link is at:

http://www.mynewcpa.com/9StrategiesAndTools-JeffBell.pdf

 

Next week I will talk about Strategy/Tool #2 which is how to Create and Use the Right BAIT to Attract Your Ideal Business or Individual Client to Your Firm.

 

If you have any questions about this Strategy/Tool you are free to contact me to ask.

 

Call me at the number below or just reply to this email.

 

Remember, good marketers borrow, great marketers steal!

 

Good luck!  Jeff

 

Jeff Bell - The Marketing Doctor

Sales and Marketing Results

PO Box 267

Noblesville, IN 46061

317-674-3335 office

www.MyNewCPA.com

www.SalesAndMarketingResults.com

 

 

 

 

 

MNCPA 9Strat-em101