[fname], last week we talked about Strategy #3 of attracting new clients - Using a Website Landing Page Without ANY Distractions on it to Capture a Lead For Your Marketing System.

 

Today our focus is on Strategy/Tool #4 on:

 

Using Social PROOF (not Social Media) on Your Landing Pages & All Marketing Materials Pre-Builds Trust with Leads & Prospects.

 

The gist of this strategy is we want to build INSTANT TRUST with someone on our landing pages (or direct mail if we use that).  So a strategy & tool we use is Social Proof - other people saying we are good at what we do - in the form of Audio or Video Testimonials.

 

Imagine watching or listening to someone else (not ourselves, because we'd all say we are good at what we do, about ourselves) say, "[fname] [lname] has been our accountant for 5 years now, they are great, always helpful, would highly recommend them to anyone..."

 

Hearing that out loud lets the other person know - hey they must be okay if not good if all these people are publicly saying so ... it is okay for me to give them my contact information for their report...

 

If you go back to my report on page 5, bottom left hand corner, you'll see pictures of clients that I've created landing pages for and on these pages (just click on their faces) you can listen to their clients audio testimonials.

 

By using this Strategy & Tool we create a lot more leads on our Landing Pages and in our Marketing System than if we just had our offer / free report all by itself.

 

Anyway for more detail on this just go to my report you downloaded and read page 5.

 

There are 2 ways to download the report.  First is to go online at:

http://www.mynewcpa.com/thanks-report-9sr.html

 

There is a link on the page you can click on.  Or the direct link is at:

http://www.mynewcpa.com/9StrategiesAndTools-JeffBell.pdf

 

Next week I will talk about Strategy/Tool #5 which is Using Online Webforms to Opt-In People and Email AutoResponders to Deliver Your Information To Them.

 

And I also have a short 18-minute video you can watch that overviews how these Strategies & Tools should be integrated into a Marketing System that feeds Leads and Clients into your firm.  You can watch it at this link:

http://www.mynewcpa.com/mscm.html

 

If you have any questions about this Strategy/Tool you are free to contact me to ask.

 

Call me at the number below or just reply to this email.

 

Remember, good marketers borrow, great marketers steal!

 

Good luck!  Jeff

 

Jeff Bell - The Marketing Doctor

Sales and Marketing Results

PO Box 267

Noblesville, IN 46061

317-674-3335 office

www.MyNewCPA.com

www.SalesAndMarketingResults.com

 

 

 

 

 

MNCPA 9Strat-em104