Sullivan & Company - Certified Public Accountants 4709 Montgomery Lane #201 - Bethesda, MD, 20814 Phone: 301-657-8080



Financial Services by Sullivan & Company introduces:

Kathy Grow EA/IAR

For over 20 years, Kathy has worked in public accounting. She is an enrolled agent (EA) through the Internal Revenue Service. She specializes in small business accounting, along with business, individual, trust and estate taxation. She has represented clients in IRS audits and in collections. She has performed CFO services for a not for profit and is proficient with non-profit IRS reporting (Form 990).

In 1996 Kathy broadened her interests to financial planning. She has assisted many small business owners set up retirement plans and consults with individuals to aide in their financial decisions.
She currently is a representative of Archer Investment Corporation, a Registered Investment Advisor (RIA) firm.

Kathy is a member of the National Association of Enrolled Agents, the Maryland Society of Accountants and serves as Assistant Treasurer at the Silver Spring church of Christ.
Educational Background: Kathy attended Radford University, followed by accounting and tax education at the University of Marylandís University College and financial coursework through Florida State University.



Paul Sullivan, CPA

Sullivan & Company


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Financial Planning Tips

- Review Your Insurance Policies
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- Analyze Budget vs Actuals


If your CPA isn't providing this type of information to you as a

client each month, maybe it's time to talk with or switch to Paul

Sullivan at Sullivan & Company CPAs.  To set up an appointment to

talk with Paul at 800-652-6521 or in Bethesda call 301-657-8080.

What's The Best Financial Tool

for Business Owners?


What if there were a tool that helped you create crystal-clear plans, provided you with continual feedback about how well your plan was working, and that told you exactly what's working and what isn't?

Well, there is such a tool. It's called the Budget vs. Actual Report and it's exactly what you need to be able to consistently make smart business decisions to keep your business on track for success.

Clarifying Your Plan

The more clear you are about your business goals, the more likely you are to achieve them.

Creating a budget forces you to examine the details of your goals, as well as how even a single business decision affects all other aspects of your company's operations.


Example: Let's say that you want to grow your sales by 15% this year. Does that mean you need to hire another salesperson? When will the business start to see new sales from this person? Do you need to set up an office for them? New phone line? Buy them a computer? Do you need to do more advertising? How much more will you spend? When will you see the return on your advertising expenditure?.


Navigating the Ship

Once you clarify your goals, then you start making business decisions to help you reach your desired outcome. Some of those decisions will be great and give you better than expected results, but others might not.

This is when the Budget vs Actual Report becomes an effective management tool.

When you compare your budgeted sales and expenses to your actual results, you see exactly how far off you might be with regard to your budget, goals, and plans.


Sometimes you need to adjust your plan (budget) and sometimes you need to focus more attention to the areas of your business that are not performing as well as you planned.

Either way, you are gleaning valuable insights into your business. It's like sailing a boat.

You may be off-course most of the time, but having a clear goal and making many adjustments helps you reach your destination.

Just Do It

We often know what we need to do but don't take the necessary action. It may seem like a huge hassle to create a budget and then create a Budget vs. Actual Report every month, but as with any new skill, it does get easier.

Turn your dreams into reality. Give us a call and we'll guide you through the budgeting process.

If you have any questions about how to set up an Actual vs. Budget report, please give me a call at 301-657-8080. We can help guide you in the right direction and help you manage your company more effectively.


To read this article online, click here or go to and click on the Newsletter section.



As always you can call our offices if you have any questions about these or any other accounting, tax, financial planning or insurance related issues, at 301-657-8080. 


Regards, Paul Sullivan, CPA

President, Sullivan & Company





Sullivan & Company, CPAs | 4709 Montgomery Lane | Bethesda, Md. 20814 | email: | Like Us on Facebook

Direct: 240-316-3531 | Main no.: 301-657-8080 Ext 102 | Fax: 301-657-9055