Keep an Eye on
KPI's as Your Company Rolls Along
race car drivers, business owners need to monitor gauges on
their dashboards to keep an eye out for serious operational
failures before a total breakdown occurs.
These gauges are commonly referred to as key performance
There are two broad categories of KPIs: financial and
nonfinancial. Financial KPIs often take the form of ratios,
- Debt to Equity: Total Debt / Shareholder's Equity,
- Current Ratio: Current Assets / Current Liabilities,
- Days Sales Outstanding: Number of Days × Accounts
Receivable / Credit Sales.
Nonfinancial KPIs may include measurable metrics in the areas
of customer service, sales and marketing. For example, if a
company's goal is to improve its response time to customer
complaints, its KPI might be to initially respond to
complaints within 24 hours, and to eventually resolve at least
80% of complaints to the customer's satisfaction.
KPIs differ from one company to the next based on industry,
company type (B2B or B2C, for example) and, most important,
strategic objectives. Your KPIs will stem mainly from your
mission statement and your short-, medium- and long-term
We can help you target the KPIs best suited to your business,
and ensure the calculations are accurate and based on the
timeliest financial data. Contact us today at 925-634-2344.
SMEED CPA Adds Financial
Services To Help Clients With
Investments & Insurance
often we here at SMEED CPA are asked about financial issues
that impact our clients investments and their portfolios.
We always offered our opinion and suggestions but in order to
help our clients actually execute the changes we suggest,
SMEED has created a Financial Services division.
SMEED Financial Services, Inc. will be able to
work with both individual and business clients on their
investment portfolios and manage assets on their behalf.
SMEED Financial will include Michael Uadiale,
ACA, CPA, CGMA; and Pablo Blanco who has
recently joined SMEED and comes with over 18 years of
financial sales and advising experience with affluent
Watch your inbox and mail boxes for more specific information
on services SMEED Financial Services, Inc will make available
Would You Give Me Your
Feedback & Testimonial
on Our Hotline?
Hello it’s Michael Uadiale, CPA of
SMEED CPA Inc. We’ve just installed a toll-free
number that I would like for you to call and tell me how you
think we are doing as your CPA firm.
Just dial 800-609-9006
extension 3638 and follow the instructions. If we’ve
done a good job please let me know. And if we can
improve on anything, please mention that too.
Us Be Found on
Also as we expand our business,
we find more and more people are using
YELP and Google
to look for us by searching Brentwood accountant or
When they do this we want to
be FOUND on GOOGLE. One way you can help us
is to give us an
ONLINE REVIEW on our Google Maps/Places listing --->
or on our YELP local listing
click here to go to our Google Listing for SMEED CPA and
click on the
YELP link to go there.
Scroll down to the Review area.
On either site it may say: Been here?
Rate and review
You will click on the Rate and
review link and then log in, then
give us a review!
You can choose between 1 and 5
STARS and write in what you think about the tax or accounting
work we have done for you.
It's that simple. Thank
you in advance for your help and cooperation!
As always you can call our offices if you have any
questions about these or any other accounting related issues, at
Regards, Michael Uadiale, CPA,
Managing Partner, SMEED CPA,