Take a Shot at a
business owners have used strengths, weaknesses, opportunities
and threats (SWOT) analyses to frame their strategic planning.
If you’re looking to map out
your company’s next big move, now might be a good time to take
a shot at it yourself.
about your customers
A SWOT analysis starts by spotlighting internal strengths and
weaknesses that affect the success and value of a business.
Strengths are competitive advantages or core competencies that
generate revenue, such as a strong sales force or exceptional
Conversely, weaknesses are factors that limit a company’s
performance. Generally, weaknesses are evaluated in comparison
with competitors. Examples might include weak customer service
or negative brand image.
A company’s strengths and weaknesses are often tied to
customer requirements and expectations. A characteristic
affects future cash flow — and therefore, success — if
customers perceive it as either a strength or a weakness.
The next step in a SWOT analysis is to predict future
opportunities and threats. Opportunities are favorable
external conditions that could generate return if the company
acts on them. Threats are external factors that could prevent
the company from achieving its goals.
When differentiating strengths from opportunities (or
weaknesses from threats), the question is whether the issue
would exist without the company. If the answer is yes, the
issue is external to the company and, therefore, an
opportunity or a threat. Changes in demographics or government
regulations are examples of opportunities or threats a
business might encounter.
Generally, there are two directions you can go with the
information gathered from a SWOT analysis:
1.Capitalize on opportunities with strengths, or
2.Convert weaknesses into strengths — or threats into
Need help with the decision? Please contact our firm. We can
assist you in conducting a SWOT analysis from start to finish. Call us at
SMEED CPA Adds Financial
Services To Help Clients With
Investments & Insurance
often we here at SMEED CPA are asked about financial issues
that impact our clients investments and their portfolios.
We always offered our opinion and suggestions but in order to
help our clients actually execute the changes we suggest,
SMEED has created a Financial Services division.
SMEED Financial Services, Inc. will be able to
work with both individual and business clients on their
investment portfolios and manage assets on their behalf.
SMEED Financial will include Michael Uadiale,
ACA, CPA, CGMA; and Pablo Blanco who has
recently joined SMEED and comes with over 18 years of
financial sales and advising experience with affluent
Watch your inbox and mail boxes for more specific information
on services SMEED Financial Services, Inc will make available
Would You Give Me Your
Feedback & Testimonial
on Our Hotline?
Hello it’s Michael Uadiale, CPA of
SMEED CPA Inc. We’ve just installed a toll-free
number that I would like for you to call and tell me how you
think we are doing as your CPA firm.
Just dial 800-609-9006
extension 3638 and follow the instructions. If we’ve
done a good job please let me know. And if we can
improve on anything, please mention that too.
Us Be Found on
Also as we expand our business,
we find more and more people are using
YELP and Google
to look for us by searching Brentwood accountant or
When they do this we want to
be FOUND on GOOGLE. One way you can help us
is to give us an
ONLINE REVIEW on our Google Maps/Places listing --->
or on our YELP local listing
click here to go to our Google Listing for SMEED CPA and
click on the
YELP link to go there.
Scroll down to the Review area.
On either site it may say: Been here?
Rate and review
You will click on the Rate and
review link and then log in, then
give us a review!
You can choose between 1 and 5
STARS and write in what you think about the tax or accounting
work we have done for you.
It's that simple. Thank
you in advance for your help and cooperation!
As always you can call our offices if you have any
questions about these or any other accounting related issues, at
Regards, Michael Uadiale, CPA,
Managing Partner, SMEED CPA,