Jeff Bell | Sales and Marketing Results | PO Box 267 | Noblesville, IN 46061 | 317-674-3335

     

[fname], last week we talked about Strategy #3 on my report on 7 Ways to Use VIDEOS to Increase Leads & Sales.

It was using Video Testimonials & Endorsements (a.k.a. Social Proof).


Today I want to talk about Strategy #4 for using Videos to Increase your Leads & Sales.  It is:

#4 Video Replays of Your TeleSeminars & Webinars

If you use webinars & teleseminars in your business you know busy consumers and business people can not always make a set webinar or teleseminar date & time. Record these live events and send out the Video Replay to double or triple your viewership, leads and sales.



I teach many of my B2B and B2C clients to use "1-to-many" or "group selling" Tools and Strategies to leverage their time by using live TeleSeminars and Webinars where they can present their information to large groups of people.

 
     
Instead of meeting with or talking on the phone with individuals 1-on-1 they increase their efficiency by 10X, 50X or 100+X times using these telephone or internet based technology platforms.

The downside to having a set date and time for a webinar or teleseminar is many people will not be able to make the call or presentation because of a conflict, previous commitment or emergency.

You can fix this problem by RECORDING these events and providing a Video Replay to people that missed the call or were late, can watch the event in a video format.

My experience is that for every 100 people that will register for a teleseminar or webinar, between 20-40 will actually attend the live event. If you donít supply a replay then those numbers are the high end potential for Viewership or Response (if you have an Offer and a CTA or Call To Action). But offer a Video Replay and using the 20 number, you may have another 20-40 people watch the replay. Thatís double to triple the Live numbers. So it pays to always use a Video Replay to increase both metrics whenever you host one of these events.

Next week I will cover Strategy #5 on Videos to Train Staff, Field Offices or Affiliates so look for that email.

Plus you can click here for samples and examples of this and the other video types I talk about in the report.

Also if you have an urgent lead generation or sales need or project that you think a video might help, I offer a Free Leads & Sales Analysis.  All you do is explain how you acquire leads & close sales and I'll advise you whether or not videos can improver your results.
 

And as usual if you have any questions about this email or the original report you are free to contact me to ask.

 

Call me at the number below or just reply to this email.

 

Remember, good marketers borrow, great marketers steal!

 

Good luck!  Jeff

 

Jeff Bell - The Marketing Doctor

Sales and Marketing Results

PO Box 267

Noblesville, IN 46061

317-674-3335 office

www.SalesAndMarketingResults.com