Jeff Bell | Sales and Marketing Results | PO Box 267 | Noblesville, IN 46061 | 317-674-3335

     

[fname], last week we talked about Strategy #5 on my report on 7 Ways to Use VIDEOS to Increase Leads & Sales.

It was using Videos to Train Staff, Field Offices or Affiliates.


Today I want to talk about Strategy #6 for using Videos to Increase your Leads & Sales.  It is:

#6 Videos to Prospects, Leads or Upcoming Appointments

If you go to physical appointments or make sales phone calls, before you go or call send a Pre-Sales Video that positions you and what you sell in the best way and builds a case for deciding to buy from or hire you.



Thereís a sales maxim marketerís use that goes like this: People like to do business with people they Know, Like & Trust. Many people read those and discount itís simplicity or obviousness.

 
     
When they do, especially sales people or organizations, they under perform their competition who takes the principle to heart and applies it.

The proper usage of a Video that you can send to a person prior to a sales meeting or call can help tilt the odds in your favor of not only making a good impression but closing a deal or sale if thatís your objective.

A well structured and produced video can be used as a proxy for a public speech or presentation, both of which create instant credibility, authority and believability in the mind of the viewer.

Although repetition over time trumps all approaches, a Pre-Meeting Video that briefly introduces you, your background, with highlights of your products or services, peppered with glowing customer, client or patient testimonials, help create the "I feel like I already know you" feeling in the prospects mind. This helps jump start the Know-Like-Trust advantage you want over your competition and the Pre-Meeting or Pre-Call video helps clear a path and lay the foundation BEFORE you show up.

One example is a client of mine uses a very long video to train & educate customers & affiliates, on their business valuation service. The video makes it easier for a sales person to call, follow up with the accountant in this case, to see if they have any questions, answer then and remind him or her to call and use their BV services the next time they have a client that needs one done.

Next week I will cover Strategy #7 on Follow-Up Videos After Appointments to Summarize Sales Points or Buying Decisions so look for that email.

Plus you can click here for samples and examples of this and the other video types I talk about in the report.

Also if you have an urgent lead generation or sales need or project that you think a video might help, I offer a Free Leads & Sales Analysis.  All you do is explain how you acquire leads & close sales and I'll advise you whether or not videos can improver your results.


And as usual if you have any questions about this email or the original report you are free to contact me to ask.

 

Call me at the number below or just reply to this email.

 

Remember, good marketers borrow, great marketers steal!

 

Good luck!  Jeff

 

Jeff Bell - The Marketing Doctor

Sales and Marketing Results

PO Box 267

Noblesville, IN 46061

317-674-3335 office

www.SalesAndMarketingResults.com