Jeff Bell | Sales and Marketing Results | PO Box 267 | Noblesville, IN 46061 | 317-674-3335

     

[fname], last week we talked about Strategy #6 on my report on 7 Ways to Use VIDEOS to Increase Leads & Sales.

It was using Videos to Prospects, Leads or Upcoming Appointments.


Today I want to talk about our last Strategy #7 for using Videos to Increase your Leads & Sales.  It is:

#7 Follow-Up Videos After Appointments to Summarize Sales Points or Buying Decisions

After your physical appointments or sales phone calls, send a Follow-Up Video summarizing your best selling points, respond to typical objections and either suggest the next buying step or reinforce the sale!



Youíve made it through the big face-to-face appointment or 1-on-1 phone call. If the lead didnít say NO then you either have a potential YES or you made the sale and closed the deal! Congratulations but donít do an end-zone victory dance quite yet.

 
     
If the meeting ended in a Maybe then have a Follow-Up Video sitting there that you can send that will summarize your best selling points, feature & benefits; respond to typical objections; and suggest the next buying step to take.

Remember just because you were excited and the personís undivided attention during the meeting or call, immediately afterwards he or she is probably on to the next project, meeting, fire to put out, problem to solve or worse, a similar meeting or call with your best competitor.

You want and need to keep yourself, your products & services in the forefront of their mind even when youíre not physically there and a professional Follow-Up Video can be your proxy and demonstrate professionalism on your behalf.

If you did make the sale, have a different Follow-Up Video you can send to them that reinforces they made the right decision (reduces buyers remorse, recessions, returns or changed-my-mindís) and what the next steps are in your or their process to execute the sale, take delivery, get started using what they just bought or now own.

If it makes sense for the product or service, this if often a good time to ask for a Testimonial while the person is still UP on what they bought and your performance as a salesperson. In this video example Iím showing you one that I use personally in one of my market niches, accountants & CPAs. After I have a phone consultation or they attend a webinar, I send them to this page with an 18 minute video that overviews my Marketing System Creation & Management program. It resells them again on my and my company and they can refer back to it when Iím not around.

Next week I will wrap everything up that we covered in this series but in the meantime you can click here for samples and examples of this and the other video types I talk about in the report.

Also if you have an urgent lead generation or sales need or project that you think a video might help, I offer a Free Leads & Sales Analysis.  All you do is explain how you acquire leads & close sales and I'll advise you whether or not videos can improver your results.


And as usual if you have any questions about this email or the original report you are free to contact me to ask.

 

Call me at the number below or just reply to this email.

 

Remember, good marketers borrow, great marketers steal!

 

Good luck!  Jeff

 

Jeff Bell - The Marketing Doctor

Sales and Marketing Results

PO Box 267

Noblesville, IN 46061

317-674-3335 office

www.SalesAndMarketingResults.com