Hi this is Betsy Fein with Clutterbusters!!

 

Last week I talked about Finding NEW Clients and my number 1 marketing tool that helps people get to know me PLUS communicates to them that I am a professional worth the rates that I charge them.

 

And as I mentioned in that email, if you are just starting out and don't have tens of thousands of dollars for advertising, in my upcoming Coaching Program I'll go over some Guerilla Marketing, bootstrap, do-it-yourself strategies for getting new clients that worked for me and still work today.

 

By the way, THANKS for all your questions!!  They keep pouring in.  And if you didn't ask me your biggest Professional Organizer question, click here to tell me your question.

 

Of the questions that keep coming in, one that I keep seeing repeatedly is about giving Free Evaluations to potential clients.  So my topic this week is about:

 

Giving Free Evaluations...

 

Should you give free evaluations to potential clients?  Good question.

 

When I started out I did.  But here's what happened.

 

I spent a lot of time driving to the client, giving them too much information about what they should do in their house. 

 

Once I was there I felt uncomfortable talking about money face-to-face. 

 

And then people would pressure me to tell them how many hours a job would take and quite frankly, there is no formula to determine it by just looking at it!

 

My husband at the time, who is very smart with math, actually came up with a FORMULA that had all these variables so we could try and calculate the cost of the project BEFOREHAND.

 

Guess what, it was NEVER right!  So now I do not do free evaluations.  I just talk to people over the phone and I have certain things I say that explains the process and what our MINIMUM CHARGE will be so when their appointment time comes, our organizers land on their doorstep and hit the ground running!

 

And if you're wondering, in my Coaching Program I will explain exactly what I say on the phone to callers, how I deal with the Free Evaluation question if and when it comes up and how you should approach it in your business.

 

Well I hope that sheds some light on that issue.  It's helped me build a healthy 6-figure income in this business as a divorced mother with 2 kids and sole provider for my family.

 

REMINDER - I'm still putting together my COACHING Program for Professional Organizers that will teach people HOW to get started in this business, what mistakes to avoid in GROWING the business, and WHAT are the behind-the-scenes Strategies and Systems I use to go beyond being a one-person show to becoming a Real Business.

 

So again, keep your questions coming.  If you didn't tell me your biggest question yet, click here.  After you tell me your question, Iíll share with you one of the best secrets Iíve used to close a sale

 

Again if youíre NOT interested in learning about that or the professional organizing business in general, itís okay to go ahead and opt out of this list so I donít bother you.

 

Thanks, Betsy

 

PS. Just so you know how financially successful CORRECTLY running a professional organizing business can be, I am actually ON my 10-day trip to Europe (Greece actually) and on a Mediterranean cruise AND my professional organizing business is operating while I am gone...

 

Remember, I don't work THAT HARD at this business and still make a healthy 6 figure income.  So if I can do this, with the right help I bet you can too...
 

Betsy Fein, President | Clutterbusters!! | 301-309-1481 | 866-CLUTTER | betsy@clutterbusters.com | www.clutterbusters.com